Cycle
2021
Team of 3
Animation
Story-telling
Virtual & real-life videography
Team of 3
Animation
Story-telling
Virtual & real-life videography
Samsung supported project
As a short and fun project exploring ways to showcase Samsung’s Galaxy Watch from a new perspective, we created a video highlighting the various uses of the product by combining real-life footage and virtual elements.
As a short and fun project exploring ways to showcase Samsung’s Galaxy Watch from a new perspective, we created a video highlighting the various uses of the product by combining real-life footage and virtual elements.
‘Digital X Reality’
To emphasize the watch’s ability to allow a closer relationship to technology in everyday life,
the video shows the integration of a 360 video, 3D virtual models, and 2D images in one scene.
Process
3D Filming & Tracking
3D elements
2D & 3D Integration
Final Video
Ending the short but exciting project with a presentation of the concept and outcome,
Samsung’s design team and marketing team picked out a few to use as an inspiration for future advertisement videos.
Our team was selected as one of the three winners, with positive comments on the new approach and techniques adopted in the video.